There are tons of digital marketing skills that are relevant for the future. In this video, we will focus on the ones that are in demand – plus our favourite resources to master the 5 digital marketing skills in 2020 & beyond!



– Getting Started with the Top Digital Skills | Where to Learn


If you’re looking to futureproof your career, these skills will help you.

So let’s dive right into it.

The first skill you need is Digital Psychology.

As marketers, we tend to have the habit of focusing on what users are doing through analytics. Sometimes though, we forget to ask why they do it.

That’s what digital psychology is all about!

The second skill to learn is Customer Experience (or CX for short),

Marketers in the digital age must shift their mindset from selling products to selling experiences and managing that experience at every single touchpoint.

Wait, but isn’t that UX?

Not entirely. While UX focuses on the experience between the user and a product, CX looks at all the interactions between a user and a brand.

This means that every area of your business will impact CX.

So having a solid understanding of your customer’s experience is not enough. Hyper-personalisation is key to delivering a highly relevant experience to the user.

The third tip you need is Front-end Code.

Yes, for sure we can get away with not knowing code with the abundance of “coding-free” tools and solutions.

But front-end code is excellent for things like making bespoke changes to landing pages built with builders or having a better understanding of how things like tracking codes work.

Coding schools are abundant but have a look at some of our favourites in the resource link!

The fourth skill you need to learn is Video Marketing.

Video marketing is great for increasing social engagement, building authority and converting and increasing sales.

To stay on top of your digital marketing game, you really should gain a strong understanding of how to effectively utilise video. Check out Paolo’s (our Head of Video) clip on the principles of applying video across your marketing funnel.

The fifth skill that you need to learn is Digital Analytics.

We talked about the why of customer behaviour earlier and the importance of digital psychology, but digital analytics is about what.

And you need to understand both!

It helps you make more effective data-driven decisions and make predictions on when and where your prospects might appear in their buying journeys.

There you have it!

Five digital skills you should look to master to stay at the top of your digital marketing game in 2020 and beyond.

Would love to hear your thought in the comments below! Remember, you can access a list of all the resources we mentioned plus some bonus ones around Growth Marketing by following the link in the description above!


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49 thoughts on “5 Digital Marketing Skills to Master for 2020 & Beyond

  1. If this video is any indication , I've found a channel that is perfect for me. My neglecting of my IT skills over the years has left me at a big disadvantage in digital marketing. I have a wonderful product and help so many people I am inspired to no end and look forward to watching all your work – Cheers- Matt

  2. No I got to go back to the drawing board because I am I’ve mastered two of the five skills and in the other three I got to go and find out and work hard on it thanks I appreciate it time to get going for 2020 thanks for the video it was so much information I really appreciate it and you add the links to get me started

  3. Great content! I'm new in the marketing world, so this is exactly what I need it to know to continue my learning journey 🙂 THANK YOU!!!

  4. Tons of information in just 11min video. Excellent Awesome.i really appreciate ur efferts. Thanks for the subscriber dp…

  5. I'm not so sure there is any real jobs on the internet. Other then what jobs people creat for them selves. Maybe if you have or learn a new skill that you can use to create your own job that's my 2 cents but if your tired of being scammed or miss lead click here. www

  6. Thank you for sharing this video and sharing the source information! As a beginner in digital marketing this was very useful. Definetly subscribed! 👍🏻

  7. Growth Tribe videos haven't let me down yet. Packed full of new information and tools that are hard to find on your own. I love this channel so much!

  8. Moral question for Digital Psychology part.
    I've read "Thinking. Fast and Slow" by Daniel Kahneman which is the original research that have set the precedent for the idea that we're not really in control of most of our decisions.
    This channel just casually drops using those kinds of exploits of human cognition like "best practices" and that feels disturbing. Isn't this is the kind of marketing people actually hate? And aren't those kinds of practices will play not in your favor when how they work inevitably becomes common knowledge within next 5-15 years?

    I think we should expose and condemn companies who play that low, and promote authenticity and practices that help customers make informed decisions instead of playing on cognitive shortcomings of our brains.

    Idk, may be I'm too idealistic.

  9. Digital psychology is also related to communication theory. So if you're interested in learning more about it Google that as well. It's still theory based (strategic) so learning the application of that knowledge is where value is added (the tactical).

  10. Wow. Very very informative. I feel very intimidated listening to you but again motivated to learn more and more. I want to grow and be in the improve in my skills. I am glad i bumped into this channel. Thank you for the resources that you shared. This is definitely an awesome time to plan my 2020 growth track

  11. I'm half way through the video and the hands gesture is just too much. If you knew about talking ethiquette you wouldn't keep repeating it to look natural. It's just more insulting to the fact that you just talked about marketing psychology which should've made you aware that you look quite stupid when you do that

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